{"id":3647,"date":"2026-06-10T11:00:00","date_gmt":"2026-06-10T09:00:00","guid":{"rendered":"https:\/\/thecoachingedgepodcast.com\/?p=3647"},"modified":"2026-06-09T18:58:36","modified_gmt":"2026-06-09T16:58:36","slug":"the-back-end-most-experts-forget-dr-trudy-beerman-on-building-digital-authority","status":"publish","type":"post","link":"https:\/\/thecoachingedgepodcast.com\/the-back-end-most-experts-forget-dr-trudy-beerman-on-building-digital-authority\/","title":{"rendered":"The Back End Most Experts Forget: Dr. Trudy Beerman on Building Digital Authority"},"content":{"rendered":"<!--presto-player:video_id=70--><figure class=\"wp-block-video presto-block-video  presto-provider-youtube\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #00b3ff); --presto-player-logo-width: 150px; \">\n\t<presto-player \n\t\tpreset='{&quot;id&quot;:1,&quot;name&quot;:&quot;Default&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;icon&quot;:&quot;format-video&quot;,&quot;skin&quot;:&quot;modern&quot;,&quot;play-large&quot;:true,&quot;rewind&quot;:true,&quot;play&quot;:true,&quot;fast-forward&quot;:true,&quot;progress&quot;:true,&quot;current-time&quot;:true,&quot;mute&quot;:true,&quot;volume&quot;:true,&quot;speed&quot;:false,&quot;pip&quot;:false,&quot;fullscreen&quot;:true,&quot;captions&quot;:false,&quot;reset_on_end&quot;:true,&quot;auto_hide&quot;:true,&quot;show_time_elapsed&quot;:false,&quot;captions_enabled&quot;:false,&quot;save_player_position&quot;:true,&quot;sticky_scroll&quot;:false,&quot;sticky_scroll_position&quot;:&quot;bottom right&quot;,&quot;on_video_end&quot;:&quot;select&quot;,&quot;play_video_viewport&quot;:false,&quot;hide_youtube&quot;:false,&quot;lazy_load_youtube&quot;:false,&quot;hide_logo&quot;:false,&quot;border_radius&quot;:0,&quot;caption_style&quot;:&quot;&quot;,&quot;caption_background&quot;:&quot;&quot;,&quot;is_locked&quot;:true,&quot;cta&quot;:[&quot;&quot;],&quot;watermark&quot;:[&quot;&quot;],&quot;search&quot;:[&quot;&quot;],&quot;email_collection&quot;:[&quot;&quot;],&quot;action_bar&quot;:[&quot;&quot;],&quot;created_by&quot;:1,&quot;created_at&quot;:&quot;2025-01-22 13:43:49&quot;,&quot;updated_at&quot;:&quot;2025-01-22 13:43:49&quot;,&quot;deleted_at&quot;:&quot;&quot;}'\n\t\tbranding='{&quot;logo&quot;:&quot;&quot;,&quot;color&quot;:&quot;#00b3ff&quot;,&quot;logo_width&quot;:150,&quot;player_css&quot;:&quot;&quot;}'\n\t\tchapters='[]'\n\t\toverlays='[]'\n\t\ttracks='[]'\n\t\tblock-attributes='{&quot;playsInline&quot;:true,&quot;id&quot;:70,&quot;src&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=H5Yf7eY-x_4&quot;,&quot;preset&quot;:1,&quot;video_id&quot;:&quot;H5Yf7eY-x_4&quot;,&quot;title&quot;:&quot;Why Being an Expert No Longer Gets You Found (Dr. Trudy Beerman, PSI TV CEO)&quot;}'\n\t\tanalytics=''\n\t\tautomations\t\tprovider='youtube'\n\t\t\t\tid=\"presto-player-1\"\n\t\tsrc=\"\/\/www.youtube.com\/embed\/H5Yf7eY-x_4?iv_load_policy=3&amp;modestbranding=1&amp;playinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\"\n\t\tmedia-title=\"Why Being an Expert No Longer Gets You Found (Dr. Trudy Beerman, PSI TV CEO)\"\n\t\tcss=\"\"\n\t\tclass=\"presto-video-id-70 presto-preset-id-1 skin-modern\"\n\t\tskin=\"modern\" \n\t\ticon-url=\"https:\/\/thecoachingedgepodcast.com\/wp-content\/plugins\/presto-player\/img\/sprite.svg\" \n\t\tpreload=\"\" \n\t\tposter=\"\"\n\t\tyoutube=\"{&quot;noCookie&quot;:false,&quot;channelId&quot;:&quot;&quot;,&quot;show_count&quot;:false}\"\n\t\tprovider-video-id=\"H5Yf7eY-x_4\"\n\t\tvideo-id=\"70\"\n\t\t\t\tvideo-attributes='{}'\n\t\tplaysinline\t\t\t\t>\n\t\t\n    <div class=\"presto-iframe-fallback-container\">\n        <iframe style=\"width: 100%\" title=\"Youtube Video\" class=\"presto-fallback-iframe\" id=\"presto-iframe-fallback-1\" data-src=\"https:\/\/www.youtube.com\/embed\/H5Yf7eY-x_4?iv_load_policy=3&amp;modestbranding=1&amp;playsinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n    <\/div>\n\n\t<\/presto-player>\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">On this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave talk with Dr. Trudy Beerman about digital authority, personal branding, and why visibility now decides which experts get hired. Trudy is a brand consultant and CEO of PSI TV, with a doctorate in strategic leadership from Liberty University and hundreds of expert interviews behind her.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trudy makes a direct case: a book, a podcast appearance, or a TV interview works as a front end, and most experts forget the back end. A proper website, a CRM, a landing page, and repeated touch points across platforms turn attention into relationships you own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also explains how algorithms decide who to recommend. Relevance, recency, and repetition matter more than credentials, and your name and description need to match across every platform so the machine reads you as one person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For coaches and business owners who feel invisible despite real expertise, this conversation offers a clear starting point: own your ecosystem, then build outward.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/05\/Trudy-Beerman.jpg\" alt=\"\" class=\"wp-image-3612 size-full\" srcset=\"https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/05\/Trudy-Beerman.jpg 900w, https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/05\/Trudy-Beerman-300x300.jpg 300w, https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/05\/Trudy-Beerman-150x150.jpg 150w, https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/05\/Trudy-Beerman-768x768.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Guest: <\/strong>Dr. Trudy Beerman<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-visible-labels is-horizontal is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/trudybeerman\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/trudybeerman.com\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label\">Dr. Trudy Beerman<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Share it with your friends and colleagues:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-7c02304e\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ce577848\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span 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Trudy is a brand consultant and CEO of PSI TV, with a doctorate in strategic leadership from Liberty University and 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