{"id":3588,"date":"2026-04-22T11:00:00","date_gmt":"2026-04-22T09:00:00","guid":{"rendered":"https:\/\/thecoachingedgepodcast.com\/?p=3588"},"modified":"2026-05-28T18:24:12","modified_gmt":"2026-05-28T16:24:12","slug":"the-business-skills-most-coaches-never-learn-laura-berman-fortgang-on-30-years-of-building-a-coaching-practice","status":"publish","type":"post","link":"https:\/\/thecoachingedgepodcast.com\/the-business-skills-most-coaches-never-learn-laura-berman-fortgang-on-30-years-of-building-a-coaching-practice\/","title":{"rendered":"The Business Skills Most Coaches Never Learn: Laura Berman Fortgang on 30 Years of Building a Coaching Practice"},"content":{"rendered":"<!--presto-player:video_id=63--><figure class=\"wp-block-video presto-block-video  presto-provider-youtube\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #00b3ff); --presto-player-logo-width: 150px; \">\n\t<presto-player \n\t\tpreset='{&quot;id&quot;:1,&quot;name&quot;:&quot;Default&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;icon&quot;:&quot;format-video&quot;,&quot;skin&quot;:&quot;modern&quot;,&quot;play-large&quot;:true,&quot;rewind&quot;:true,&quot;play&quot;:true,&quot;fast-forward&quot;:true,&quot;progress&quot;:true,&quot;current-time&quot;:true,&quot;mute&quot;:true,&quot;volume&quot;:true,&quot;speed&quot;:false,&quot;pip&quot;:false,&quot;fullscreen&quot;:true,&quot;captions&quot;:false,&quot;reset_on_end&quot;:true,&quot;auto_hide&quot;:true,&quot;show_time_elapsed&quot;:false,&quot;captions_enabled&quot;:false,&quot;save_player_position&quot;:true,&quot;sticky_scroll&quot;:false,&quot;sticky_scroll_position&quot;:&quot;bottom right&quot;,&quot;on_video_end&quot;:&quot;select&quot;,&quot;play_video_viewport&quot;:false,&quot;hide_youtube&quot;:false,&quot;lazy_load_youtube&quot;:false,&quot;hide_logo&quot;:false,&quot;border_radius&quot;:0,&quot;caption_style&quot;:&quot;&quot;,&quot;caption_background&quot;:&quot;&quot;,&quot;is_locked&quot;:true,&quot;cta&quot;:[&quot;&quot;],&quot;watermark&quot;:[&quot;&quot;],&quot;search&quot;:[&quot;&quot;],&quot;email_collection&quot;:[&quot;&quot;],&quot;action_bar&quot;:[&quot;&quot;],&quot;created_by&quot;:1,&quot;created_at&quot;:&quot;2025-01-22 13:43:49&quot;,&quot;updated_at&quot;:&quot;2025-01-22 13:43:49&quot;,&quot;deleted_at&quot;:&quot;&quot;}'\n\t\tbranding='{&quot;logo&quot;:&quot;&quot;,&quot;color&quot;:&quot;#00b3ff&quot;,&quot;logo_width&quot;:150,&quot;player_css&quot;:&quot;&quot;}'\n\t\tchapters='[]'\n\t\toverlays='[]'\n\t\ttracks='[]'\n\t\tblock-attributes='{&quot;playsInline&quot;:true,&quot;id&quot;:63,&quot;src&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Zro6gqeD9pM&quot;,&quot;preset&quot;:1,&quot;video_id&quot;:&quot;Zro6gqeD9pM&quot;,&quot;title&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Zro6gqeD9pM&quot;}'\n\t\tanalytics=''\n\t\tautomations\t\tprovider='youtube'\n\t\t\t\tid=\"presto-player-1\"\n\t\tsrc=\"\/\/www.youtube.com\/embed\/Zro6gqeD9pM?iv_load_policy=3&amp;modestbranding=1&amp;playinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\"\n\t\tmedia-title=\"https:\/\/www.youtube.com\/watch?v=Zro6gqeD9pM\"\n\t\tcss=\"\"\n\t\tclass=\"presto-video-id-63 presto-preset-id-1 skin-modern\"\n\t\tskin=\"modern\" \n\t\ticon-url=\"https:\/\/thecoachingedgepodcast.com\/wp-content\/plugins\/presto-player\/img\/sprite.svg\" \n\t\tpreload=\"\" \n\t\tposter=\"\"\n\t\tyoutube=\"{&quot;noCookie&quot;:false,&quot;channelId&quot;:&quot;&quot;,&quot;show_count&quot;:false}\"\n\t\tprovider-video-id=\"Zro6gqeD9pM\"\n\t\tvideo-id=\"63\"\n\t\t\t\tvideo-attributes='{}'\n\t\tplaysinline\t\t\t\t>\n\t\t\n    <div class=\"presto-iframe-fallback-container\">\n        <iframe style=\"width: 100%\" title=\"Youtube Video\" class=\"presto-fallback-iframe\" id=\"presto-iframe-fallback-1\" data-src=\"https:\/\/www.youtube.com\/embed\/Zro6gqeD9pM?iv_load_policy=3&amp;modestbranding=1&amp;playsinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n    <\/div>\n\n\t<\/presto-player>\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">Business development for coaches remains one of the most overlooked skills in professional coaching education. In this episode of The Coaching Edge Podcast, Dr. Steve Jeffs and Erwin de Grave speak with Laura Berman Fortgang, MCC, a founding member of the International Coaching Federation with over 30 years of experience and 25,000 coaching hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laura explains why the ICF statistic that 82% of coaches fail within two years pushed her to pivot her entire business toward helping coaches succeed commercially. She shares her approach to speaking as a pipeline strategy, how to treat a sales objection as a coaching conversation, and why every coach in private practice has exactly two jobs: coaching clients and finding clients to coach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also reflects on how the coaching profession has matured, what AI coaching tools mean for practitioners, and why excellence and credentials are becoming table stakes in a crowded market.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/03\/Laura-Berman-Fortgang-900x900-1.jpg\" alt=\"\" class=\"wp-image-3557 size-full\" srcset=\"https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/03\/Laura-Berman-Fortgang-900x900-1.jpg 900w, https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/03\/Laura-Berman-Fortgang-900x900-1-300x300.jpg 300w, https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/03\/Laura-Berman-Fortgang-900x900-1-150x150.jpg 150w, https:\/\/thecoachingedgepodcast.com\/wp-content\/uploads\/2026\/03\/Laura-Berman-Fortgang-900x900-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Guest: Laura Berman Fortgang<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-visible-labels is-horizontal is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/laurabermanfortgang\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/laurabermanfortgang.com\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label\">Laura Berman Fortgang<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Share it with your friends and colleagues:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-7c02304e\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ce577848\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" 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In this episode of The Coaching Edge Podcast, Dr. Steve Jeffs and Erwin de Grave speak with Laura Berman Fortgang, MCC, a founding member of the International Coaching Federation with over 30 years of experience and 25,000 coaching hours. 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